Starting at $35,000 USD

Creating the essence of your vision is central to the process of building a unique identity that adds value by creating a more desirable offering delivered at a lower cost where your clients are less sensitive to price. This means less economic waste increase in bragging about something your proud of while increasing your business valuation and your business performance.

  • This is for brave founders who want to differentiate their business into something beyond typical. Put a dent in the universe with intelligence and style.

    Who this is NOT for

    • Founders who want a quick fix or just a new logo

    • Entrepreneurs who want to just have someone tell them what to do

    • Individuals who are afraid to challenge the norms.

  • 4-10 weeks
    $35,000 or $15,000 add-on with Brand Identity & Strategy

    Nothing matters more than a brand’s name. It’s the most challenging and creative activity in business that creates an important and persistent impression on your audience.

    What this includes:

    • Up to 3 usable brand names and extensions
    Extensions must be a derivative of the finalized brand name

    • Guided workshops (eg, value proposition)
    Access to workshop recordings during the naming process

    • Requirements document
    Considers domains, story, social, trademark, alignment

    • Cursory view of Trademark options and challenges
    Doesn't include legal advice or trademark advisement

    • Tagline development
    3 options for an additional $10,000 (clarify, you said 1 option but say 3 in branding)

  • 4-6 months
    Starting at $85,000

    The ultimate process for clarity, certainty and confidence in building a brand you’ll be stoked about. Scott works directly with the founder to lead and express their mission to be translated into a comprehensive brand.

    Phase 1 (month 1-3) is investigative, creative, collaborating and strategizing, with more work for the founders upfront. Phase 2 (months 3-6) is creation: developing and finalizing the Brand Guide.

    What this includes:

    • Brand Guide & Workshops
    Access to workshop recordings during the branding process

    • 01 Origins, Epic Outcome: Brand and Business Performance Requirements

    • 02 Personas

    • 03 Values, Valuation, Elements of Value

    • 04 Unique Value Proposition, Unique Point of Difference

    • 05 Archetypes Brand DNA

    • 06 Brand Attributes, Brand Mantra, Brand Promise

    • 07 Messaging

    • 08 Tone, Voice, Customer Journey, Empathy Map

    • 09 Mood Boards, Creative Elements

    • 10 Messaging Platform

    • 11 Creative treatments

    • 12 Brand Guide with Brand Strategy, Programs, Campaigns, Messaging, Colors, Designs, Logos, Elements

    • Visual templates and designs for programs and initial campaigns

    • Coaching through logo design
    Additional fees for designer

    • Tagline development
    3 options for an additional $10,000

    • Canva Interactive Brand Guide
    For an additional $12,000

    • Brand Naming (if required)
    For an additional $15,000

    • Does not include trademark or legal advisement

    • Messenging between sessions

    • Recordings & resources archive

    • 1-year Inner Circle subscription (valued at $222 value)

  • • Brand Naming (if required)
    For an additional $15,000

    • Tagline development
    3 options for an additional $10,000

    • Canva Interactive Brand Guide
    For an additional $12,000

    • Does not include trademark or legal advisement or designer costs

Let's Chat
 
 

What people are saying

  • Glen Reynolds

    “Groundswell put together our brand platform and marketing that successfully launched at Sundance Film Festival. From ideation to strategy, Scott lead some new innovations for us in the film industry - and helped our team streamline a process to grow our subscribers, launch our podcasts, and connect with so many indie filmmakers and studio.”


    — Glen Reynolds, CEO at Circus Road Films

  • Katie

    “Working with Groundswell was a life-changer. Scott has tons of know-how, a seeming endless supply of ideas, and just so much enthusiasm for seeing you succeed. You could put him in just about any situation and he'll bring positivity, ingenuity and the latest things he's learned to the table for you.”


    — Katie Gertsch, Owner, Purcell Heliskiing

  • Alivia Cortez

    “Groundswell was incredible to work with. They helped us realign our overall marketing strategy and increase our qualified audience, always coming to the table full of inspiration. Groundswell was focused on our business and provided us with knowledge and tools enabling us to manage much of the ongoing marketing internally.”


    — Alivia Cortez, Director, Marketing and Member Experiences, Calgary Co-Op

  • Kimberly

    "Scott doesn’t just give typical marketing advice - he asks questions that help align what you are doing with what you are passionate about. Scott helped me to “think bigger” and gave me practical tools to move forward. Scott was also patient and let me go at my own pace, checking in regularly to help keep me accountable."


    — Kimberly Nixon Hutchison, MD, FAASM, DABSM, Founder, Chief Medical Officer at SomnoSeal

  • David Cree

    “Scott has been instrumental in my own marketing and sales growth. I’ve never met anyone so obsessed with getting results in the most efficient way possible.”


    — David Cree, Founder and CEO, CMNGD Linens

  • “Scott has hacks, shortcuts, apps, and methodologies for everything digital marketing related. I've seen him complete an amazing rebrand (from concept, to website, to storefront), build up social audiences in the fraction of a time it takes other agencies, and land business for his clients using smart conversion strategies.”


    — Earnest Barbaric, Executive Coach, Founder of Elari Ventures

  • Veenu Keller

    “I’ve made so many more relationships using Scott’s techniques than I’ve ever made in my life. It wasn’t about trying to impress someone but be authentic about who I am, what I do. Because of his ways of doing things, I don’t see it as marketing anymore: I’m always looking at how else can I build a relationship and Scoss is just a genuis at this.”


    — Veenu Keller, Host at Redefining Parenting, Child Behavioural Specialist and Parent Coach at Veenu Inspires

  • Tyler Chisholm

    “Scott and the team at Groundswell bring a practical approach to long-term audience building that I simply have not seen with other firms. They truly play the long game when it comes to creating value for their clients.”


    — Tyler Chisholm, CEO, Clear Motive

  • Patrick Bruns

    “Scott believes strongly in taking the time to discover a company's deepest roots and build a foundation from the ground up. By anchoring a company to it's strongest and deepest motivations, it is his belief that a company can make a much greater impact.”


    — Patrick Bruns, Owner and Founder, Yama Nomad

 

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